![]() The introduction of the Nook and ebooks was seen as a way to do so. Since 2009, the bookstore has seen many of its sales move to their e-commerce platform.īecause of this, Barnes and Noble sought out ways to reach out to tech savvy customers. The Barnes and Noble business model in the 21st century is very different from what it used to be. It stocked the books that a community needed, had an emphasis on local tastes, and provided consumers with some additional products like coffee, snacks, or small gifts. Barnes and Noble was initially just your average college/university bookstore.
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